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What does the technological future look like? Don’t ask a tech savvy teenager, ask women in their 40s, 50s and 60s because they’re the ones doing most of the surfing, texting, skyping, and social networking.
That’s according to the dynamic social scientist and anthropologist, Dr Genevieve Bell, who works for Intel and in 2010 was included in a list of the 100 most creative people in business.
She pulled a string of surprising facts out of the hat, forcing her CBA audience to reassess what they thought they knew.