We teamed up with the Caribbean Broadcasting Union to run The Business of Broadcasting in the Digital Age, a 2-day workshop to precede the CBU’s annual meeting on August 19 to 20 in Georgetown, Guyana.
The workshop explored ways in which broadcasters can integrate new digital and social media technology with broadcast output. After an opening address from the President of Guyana, Donald Ramotar, representatives from digital transmission standards from around the world presented their systems for delegates to compare and assess.
Topics covered included broadcast business cases for digital transition and the technical innovations being made possible by digital transition. A global overview of how broadcasters are using new media platforms was presented and the workshop looked into how broadcasters can maximise revenues across multiple platforms.
As well as speakers from across the Caribbean, there were experts presenting from the US, India, the UK, Switzerland and the Isle of Man.
The two-day programme also looked at issues around journalistic practices in a new media environment and using ‘design thinking’ to find creative ways to overcome the challenges facing Caribbean broadcasters in a changing digital media landscape.
Above right: the Guyana International Conference Centre